CITIZEN

GENDER

FIND THE
PERFECT WATCH
Let us help you discover the right timepiece—whether it’s a gift or for
yourself. No matter the choice, it will feature our Eco-Drive technology.
Powered by any light and never needs a battery.

GET STARTED

WHAT ARE YOU
LOOKING FOR?

MEN'S WATCHES

LADIES' WATCHES

SHOW ME BOTH

Our patented ECO-DRIVE technology uses any light—artificial, natural, and even dim—as a power source, so you never need to worry about batteries.

WHICH IS RIGHT FOR YOU? Work, play, or something in between—find a watch that can keep up with you.

CAREER FOCUSED

ACTIVE

EVERYDAY STYLE

HOW DO YOU DEFINE YOURSELF?

Performance features like stopwatch functions and
durable bands are perfect for athletes going to work
or the gym.

ATHLETE

From jet-setting around the globe to diving the great
depths of the ocean, there’s a watch for any adventure,
whether it starts on sand or snow.

ADVENTURER

WHAT’S YOUR CALLING CARD?

Explore new depths with a watch that’s fit for
the destination of your dreams.

THRILL SEEKER

Conquer the world with features like atomic and
satellite timekeeping, or an altimeter, perfect for the
avid traveler, explorer or aspiring pilot.

WORLD TRAVELER

WHAT IS YOUR LEVEL OF ACTIVITY?

Our athletic, water-resistant watches feature
polyurethane bands and stopwatch functionality,
perfect for training or competition.

PERFORMANCE

These sporty watches offer the durability needed
for athletic excursions with a versatile look.

RECREATION

WHAT BEST DESCRIBES YOUR AESTHETIC? From statement to subtle, elevate your personal style with the perfect watch.

BOLD

REFINED

WHICH FITS YOUR PERSONALITY MORE?

Our Atomic, Satellite, and Smartwatch technologies
are perfect for the world traveler, and allow you to
set the time anywhere on Earth.

JET SETTER

Bring sophistication to the workday with our statement
timepieces. These bold styles will impress from
client to cocktails.

TREND SETTER

WHICH STYLE DO YOU PREFER?

Elegant design and timeless elements ensure that these
stately watches never go out of style.

STRIKING & SOPHISTICATED

Contemporary accents and clean lines are the perfect
finish to any modern look.

CLEAN & MODERN

WHAT BEST DESCRIBES YOUR STYLE? Standout or subtle? We have the watch to complete your look.

BOLD

UNDERSTATED

WHERE ARE YOU MOST COMFORTABLE?

CITY

COUNTRY

WHICH DO YOU PREFER?

VINTAGE-INSPIRED

RUGGED MODERN

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE? Whether making an elegant statement or keeping it effortlessly casual, elevate your look with
the perfect watch.

LUXE

EVERYDAY CHIC

WHAT LOOK ARE YOU GOING FOR?

Bring a hint of sparkle to every wardrobe. These
timepieces exude a subtle opulence that will
stand out anywhere.

GLAMOROUS

Elegant details and classic accents offer the perfect
finishing touch for any refined look.

SOPHISTICATED

WHAT COMPLEMENTS YOUR WARDROBE?

These timepieces radiate brilliance and luxury with
Swarovski® crystals or glistening diamonds.

LAVISH ACCENTS

Monochromatic color schemes and touches of
sparkle bring sleek glamour to any look.

MODERN MONOCHROMATIC

WHAT STATEMENT DO YOU WANT TO MAKE?

Clean lines meet striking accents, such as crystals,
diamonds, or a Mother-of-Pearl dial.

SUBTLE ELEGANCE

Polished and professional with a touch of sparkle—these
bold styles exude confidence from desk to dinner.

POWER PLAY

UPTOWN ELEGANCE OR DOWNTOWN EDGE?

Classic lines combined with a clean, effortless
design—hello, everyday essential.

UPTOWN

Bold yet casual, these modern styles will make
a statement on any wrist.

DOWNTOWN

WHAT ARE YOU LOOKING FOR IN A TIMEPIECE?

Crisp and clean details for work, play,
and everything in between.

UNDERSTATED SOPHISTICATION

Sleek style and a bold face for a perfect
day-to-night accessory.

STATEMENT PIECE

HOW WOULD YOU DESCRIBE YOUR LOOK?

NEW MODERN

BORROWED FROM THE BOYS

HOW WOULD YOU DESCRIBE YOUR LIFESTYLE? Work, play, or a little bit of both, discover a watch that can keep up with your everyday life,
wherever it takes you.